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Editor's Pick
AI-powered platforms and search engines are synthesizing peer-reviewed medical literature into actionable insights for HCPs. What are the implications for traditional information channels? Read the results from our April WWYD poll.
Hot Topics
June’s Hot Topic, Protecting Trust in Science, explores the critical role of ethics, transparency, and integrity in medical publications and communications. Discover curated content addressing the opportunities and challenges of AI, predatory publishing, and maintaining trust in the scientific record.
Explore Insider’s Hot Topics Archive for previously published collections.
Knowledge Hub
Visit ISMPP Insider’s Knowledge Hub for content across foundational and applied themes and topics. Explore curated collections or targeted searches to view recent and archival material.
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In Practice
“They Said What?” Recommendations for Capturing the Voice of Authors in Asia Pacific Region
Just as people have learning styles that vary between individuals, societal norms can vary significantly between cultures. Publication professionals operating in North America or Europe may not be aware of how their communications norms and preferences differ from those of their peers and authors based in APAC…
Exploring the Future of Generative AI in Medical Publishing
With the initial curiosity around ChatGPT and generative artificial intelligence (AI) continuing at time of press for this article, we looked to explore this technology further and the implications for SciComms and publishing….
Top Tips for Getting Your Economic Evaluations Published: CHEERS to That!
The transparent reporting of economic evaluations is growing in importance, now that an increasing number of healthcare payers require health sciences companies to demonstrate that their products are not only clinically effective, but also cost-effective…
From ISMPP
20-Year Milestone: 700+ Attendees Gather for Memorable Meeting
More than 700 ATTENDEES connected last week in DC for the 20th Annual Meeting of ISMPP. This year’s theme, ‘Storytelling: Its Art and Power,’ highlighted the transformative role of art in storytelling within healthcare and medical communications. The storytelling concepts and tools learned during the three-day meeting helped our professionals to find ways to break down stigmas, combat misinformation, help change perceptions, and ultimately improve patient care.
ISMPP’s 2024 European Meeting: Record Attendance Explores Innovation and Tradition in Industry
From January 23-24, ISMPP members gathered together in London for two days of collaboration, networking, learning and sharing. The 2024 European Meeting welcomed a record-high number of attendees with 395 industry professionals gathering at Novotel London West and 155 of those attendees participated in this meeting for their first time!
ACCORD: New Guideline for Consensus-based Research is Published
The new ACCORD reporting guideline will help the medical and scientific communities to improve the reporting of research involving consensus methodologies. The guideline was published last week in PLOS Medicine with simultaneous presentation at the 2024 European Meeting of ISMPP.
What Would You Do?
Poll Results: Level of Detail for Efficacy and Safety Data in a Clinical Study Publication?
You are a medical publication professional in a pharmaceutical company, working on a clinical trial publication for a novel drug that has the potential to revolutionize the treatment of a life-threatening disease. Some of the authors are keen to emphasize the promising efficacy outcomes without, in your opinion, incorporating the same level of detail about certain adverse events. What Would You Do?
Level of Detail for Efficacy and Safety Data in a Clinical Study Publication?
You are a medical publication professional in a pharmaceutical company, working on a clinical trial publication for a novel drug that has the potential to revolutionize the treatment of a life-threatening disease. Some of the authors are keen to emphasize the promising efficacy outcomes without, in your opinion, incorporating the same level of detail about certain adverse events. What Would You Do?
In our role as medical publication professionals, we may occasionally encounter situations in which it is not obvious how to ensure good publication practice. Have you ever wished you could consult the ISMPP membership for guidance when these situations arise? Here’s your opportunity!
What Would You Do? is a section of ISMPP Insider that presents case scenarios as an educational tool for medical publication professionals. The section provides a case scenario to ponder, and readers are invited to participate in a poll by selecting one of the listed solutions. Readers can also submit their thoughts on the scenario anonymously. The poll results, plus educational insights, are posted in a later issue for readers to digest.
Content Lab
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About Content Lab
Content Lab is ISMPP Insider’s dedicated space for timely, relevant, and practical insights in medical communications. Content Lab features concise articles designed to inform, inspire, and spark conversation among our members.
Whether you’re looking for a quick tip or a deeper dive into the challenges and opportunities facing medical publication and communication professionals,Content Lab delivers informed perspectives, straight from ISMPP. Our goal: to beyour trusted voice for advancing best practices, integrity, and innovation in medical communications.
Knowledge Hub
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ISMPP Insider’s Knowledge Hub represents a central space for exploring and discovering content, new and older. Content is organized across foundational and applied themes and topics. Explore curated collections or targeted searches to view recent and archival material.

Ethics, Integrity, & Transparency
Principles, values, and real-world considerations that guide ethical decision-making, transparency, and trust in medical publications and communications (the WHY)

Medical Writing & Communications
Practical perspectives on writing quality, collaboration, and the day-to-day practice and craft of medical communications

Standards, Guidelines, & Policies
Authoritative guidelines, policies, and evolving requirements that operationalize ethical and transparent practices and support consistent implementation (the HOW)

Innovation & Technology
Informed perspectives on emerging tools, technologies, and evolving practices shaping the future of medical communications

Publication Strategy & Planning
Strategic approaches to planning, aligning, and delivering evidence and publications across the research lifecycle

Professional Development & Community
Insights and experiences that support career growth, skills development, and engagement across the medical communications community