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Editor's Pick
AI-powered platforms and search engines are synthesizing peer-reviewed medical literature into actionable insights for HCPs. What are the implications for traditional information channels? Results from our April WWYD poll are coming in June!
Hot Topics
April’s hot topic is the ISMPP Annual Meeting, of course! Visit our Hot Topics page to get ready for the event taking place on April 19th through the 22nd in Washington, DC. See you there!
Knowledge Hub
Visit ISMPP Insider’s Knowledge Hub for content across foundational and applied themes and topics. Explore curated collections or targeted searches to view recent and archival material.
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In Practice
Author Payments: Same Policies, Different Scope
Can we pay authors for work that leads to a publication? This is a pressing question often faced by medical publication professionals. Good Publication Practice 2022 (GPP 2022) and its predecessors provided guidance on author payments. New questions on author payments and corresponding GPP 2022 guidance are addressed here, as well as further explanation of GPP 2022 wording and expanded scope compared with earlier GPP iterations…
Copyright Confusion: Demystifying Creative Commons Licenses for Industry-Funded Research
Have you ever published a journal article open access? If so, you might be familiar with Creative Commons (CC) licenses. This series of copyright licenses was designed as an alternative to standard copyright models, allowing authors to retain copyright of their work while setting the conditions for the reuse of the work…
What Is Omnichannel in Medical Communications?
Since the term “omnichannel” first emerged in marketing materials around 2010, its use has expanded across many industries. The early 2020s have seen an explosion in the use of the term “omnichannel” in healthcare, including in medical communications and as an evolution of current medical education planning…
From ISMPP
20-Year Milestone: 700+ Attendees Gather for Memorable Meeting
More than 700 ATTENDEES connected last week in DC for the 20th Annual Meeting of ISMPP. This year’s theme, ‘Storytelling: Its Art and Power,’ highlighted the transformative role of art in storytelling within healthcare and medical communications. The storytelling concepts and tools learned during the three-day meeting helped our professionals to find ways to break down stigmas, combat misinformation, help change perceptions, and ultimately improve patient care.
ISMPP’s 2024 European Meeting: Record Attendance Explores Innovation and Tradition in Industry
From January 23-24, ISMPP members gathered together in London for two days of collaboration, networking, learning and sharing. The 2024 European Meeting welcomed a record-high number of attendees with 395 industry professionals gathering at Novotel London West and 155 of those attendees participated in this meeting for their first time!
ACCORD: New Guideline for Consensus-based Research is Published
The new ACCORD reporting guideline will help the medical and scientific communities to improve the reporting of research involving consensus methodologies. The guideline was published last week in PLOS Medicine with simultaneous presentation at the 2024 European Meeting of ISMPP.
What Would You Do?
Poll Results: Level of Detail for Efficacy and Safety Data in a Clinical Study Publication?
You are a medical publication professional in a pharmaceutical company, working on a clinical trial publication for a novel drug that has the potential to revolutionize the treatment of a life-threatening disease. Some of the authors are keen to emphasize the promising efficacy outcomes without, in your opinion, incorporating the same level of detail about certain adverse events. What Would You Do?
To Use AI or To Not Use AI…for Manuscript Development?
You are a researcher working on a groundbreaking clinical study that could potentially lead to a significant advancement in the treatment of a complex disease. Some members of the research team want to use artificial intelligence (AI) to develop the first draft of the manuscript. Other team members are concerned about accuracy, interpretation, and potential bias in the content. What Would You Do?
In our role as medical publication professionals, we may occasionally encounter situations in which it is not obvious how to ensure good publication practice. Have you ever wished you could consult the ISMPP membership for guidance when these situations arise? Here’s your opportunity!
What Would You Do? is a section of ISMPP Insider that presents case scenarios as an educational tool for medical publication professionals. The section provides a case scenario to ponder, and readers are invited to participate in a poll by selecting one of the listed solutions. Readers can also submit their thoughts on the scenario anonymously. The poll results, plus educational insights, are posted in a later issue for readers to digest.
New! Content Lab
About Content Lab
Content Lab is ISMPP Insider’s dedicated space for timely, relevant, and practical insights in medical communications. Content Lab features concise articles designed to inform, inspire, and spark conversation among our members.
Whether you’re looking for a quick tip or a deeper dive into the challenges and opportunities facing medical publication and communication professionals,Content Lab delivers informed perspectives, straight from ISMPP. Our goal: to beyour trusted voice for advancing best practices, integrity, and innovation inmedical communications.
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Knowledge Hub
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ISMPP Insider’s Knowledge Hub represents a central space for exploring and discovering content, new and older. Content is organized across foundational and applied themes and topics. Explore curated collections or targeted searches to view recent and archival material.
Ethics, Integrity, & Transparency
Principles, values, and real-world considerations that guide ethical decision-making, transparency, and trust in medical publications and communications (the WHY)
Medical Writing & Communications
Practical perspectives on writing quality, collaboration, and the day-to-day practice and craft of medical communications
Standards, Guidelines, & Policies
Authoritative guidelines, policies, and evolving requirements that operationalize ethical and transparent practices and support consistent implementation (the HOW)
Innovation & Technology
Informed perspectives on emerging tools, technologies, and evolving practices shaping the future of medical communications
Publication Strategy & Planning
Strategic approaches to planning, aligning, and delivering evidence and publications across the research lifecycle
Professional Development & Community
Insights and experiences that support career growth, skills development, and engagement across the medical communications community