Hot Topics

Archive

 

Hot Topics highlights timely issues and emerging discussions shaping the practice of medical publication and communication. As scientific, regulatory, and technological developments continue to evolve rapidly, this section focuses on topics gaining attention now and offers perspectives that help the ISMPP community stay informed, anticipate impact, and navigate change with confidence.

 

 

Explore previous Hot Topics from ISMPP Insider, each featuring curated content, perspectives, and resources on issues shaping medical publications and communications.

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Joining ISMPP offers numerous benefits for medical publications and communications professionals. Learn more.

This collection examines the threats confronting research integrity—and the actions publishers, researchers, and communications professionals can take to safeguard the credibility of science.

Collage of photos from ISMPP Annual Meeting, 2025
The Integrated Era: Purpose, Partnerships, Personalization

This year’s theme explores how integrating a shared purpose, meaningful partnerships, and effective personalization drive more impactful communication.

When a Bespoke AI Tool Falls Short: What Would You Do?

You are a medical writer at an agency using a pharmaceutical company’s internally developed generative AI tool to draft a manuscript reporting results from a phase 3 clinical trial. Although the tool is approved for use and initially performs well, you begin to identify inaccuracies that require substantial human correction, reducing its expected efficiency. With tight timelines, organizational expectations, and scientific integrity all at stake, what would you do?

Slowing Down to Speed Up: Rethinking Productivity, Trust, and AI in MedComms

At the 2026 European Meeting of ISMPP, keynote speaker Michael Siller challenged a common assumption: that speed and rigor are opposing forces. Drawing on examples from history, psychology, and workplace dynamics, he argued that sustainable speed is achieved not by working harder or faster, but by intentionally slowing down to build resilience, adaptability, and trust. The result is a practical framework for navigating complexity, strengthening collaboration, and approaching AI-enabled workflows with greater confidence.

Shining the Spotlight: The Dark Side of Publishing Gets Even Darker

Predatory publishing has evolved beyond questionable journals into a complex ecosystem of paper mills, review manipulation, and AI-enabled fraud. This article explores emerging threats to research integrity and introduces the Quad P framework—Prevention, Probing, Protection, and Preservation—to help professionals identify risks and safeguard the publication lifecycle.

Seeing Beyond Speed: Debating AI’s Value in Medical Communications

At the 2026 European Meeting of ISMPP, a lively “balloon debate” explored a simple but important question: what is AI’s most valuable contribution to medical communications? Framed around the familiar challenge of delivering work faster, better, or cheaper, the debate featured four competing perspectives—quality and trust, speed and scalability, transformational potential, and informed skepticism—and challenged attendees to rethink the tradeoffs that have long shaped the profession.