Restoring Trust in Science: What Would Make a Difference?

In this post inspired by an ISMPP U webinar co-hosted with the Council of Science Editors (CSE), Steve Smith explores the growing gap between scientific transparency and public trust. Drawing on expert perspectives, the piece argues that restoring trust will require stronger incentives, more disciplined communication, and a genuine commitment to listening to the communities that science aims to serve.

Get Ready for the ISMPP Annual Meeting—and Make It Count

The 2026 Annual Meeting of ISMPP takes place on April 19-22 in Washington, D.C. See you there!

Amplifying Science: A Guide to Developing Impactful Podcasts

In the ever-evolving landscape of medical communications, podcasts have emerged as a useful tool for disseminating medical information. These on-demand audio programs offer a unique blend of accessibility and conversational engagement, making them a beneficial medium for reaching health care professionals, researchers, and patients. This article provides some insights and tips on how to create engaging audio experiences that enhance scientific discourse and extend the reach of publications.

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Generative AI: Catalyzing Change in How Pharmaceutical Companies and Agencies Collaborate

Generative AI: Catalyzing Change in How Pharmaceutical Companies and Agencies Collaborate

Medical communications professionals within pharmaceutical companies and agencies are navigating the rapid acceleration of technological advances, particularly the implications and uptake of generative artificial intelligence (AI), amidst an evolving information ecosystem. This article synthesizes the transformation taking place and shares tips that catalyze collaboration as our industry, and cross-functional relationships, evolve in the age of AI.

Publication Extenders: Yes, They Are Worth the Effort

Publication Extenders: Yes, They Are Worth the Effort

Over the past several years, publication extenders, also known as enhanced publication content or digital features, have become a gold-standard enhancement to peer-reviewed journal articles. As interest has steadily increased, so has the research looking into publication extender impact, discoverability and readability…

From ISMPP

Practical Strategies and Best Practices at the 2025 ISMPP Academy

Practical Strategies and Best Practices at the 2025 ISMPP Academy

ISMPP Academy was a great success leaving attendees equipped with new knowledge, practical tools, and a strengthened network to propel their careers in medical communications and publications. We look forward to the continued growth and success of ISMPP Academy in the years to come. Thank you to everyone who contributed to this remarkable event!

GenAI in Practice: Share Your Voice, Shape the Future

GenAI in Practice: Share Your Voice, Shape the Future

Artificial Intelligence (AI) is rapidly transforming the way we approach medical communications, but how are ISMPP members really using AI today? Where is AI helping the most, what barriers remain, and what do members want to learn next? These are the questions at the heart of our new GenAI in Practice: An ISMPP Member Survey on Awareness and Application, brought to you by the ISMPP AI Task Force. 

What Would You Do?

Poll Results—Bridging Disciplines: What is the Best Path to Publishing Together?

Poll Results—Bridging Disciplines: What is the Best Path to Publishing Together?

You lead a study on environmental factors and human health, generating data that could potentially change practice. Multiple institutions and experts from diverse fields, such as environmental science, epidemiology, and public health, contributed to the study, each with different publication priorities—speed, collaboration, transparency. Now you must decide on the best approach for publishing the findings. What would you do?

Poll Results: Encore at Original-only Congress

Poll Results: Encore at Original-only Congress

The publication team is eager to submit an abstract to a prestigious congress, but you face a dilemma. The congress explicitly states that it accepts original content only, whereas the publication team wants to develop an abstract based on data from three previously shared abstracts/publications. As the publication lead, you need to decide on the best course of action. What would you do?

In our role as medical publication professionals, we may occasionally encounter situations in which it is not obvious how to ensure good publication practice. Have you ever wished you could consult the ISMPP membership for guidance when these situations arise? Here’s your opportunity!

What Would You Do? is a section of ISMPP Insider that presents case scenarios as an educational tool for medical publication professionals. The section provides a case scenario to ponder, and readers are invited to participate in a poll by selecting one of the listed solutions. Readers can also submit their thoughts on the scenario anonymously. The poll results, plus educational insights, are posted in a later issue for readers to digest.

New! Content Lab

About Content Lab

Content Lab is ISMPP Insider’s dedicated space for timely, relevant, and practical insights in medical communications. Content Lab features concise articles designed to inform, inspire, and spark conversation among our members.​

Whether you’re looking for a quick tip or a deeper dive into the challenges and opportunities facing medical publication and communication professionals,Content Lab delivers informed perspectives, straight from ISMPP. Our goal: to beyour trusted voice for advancing best practices, integrity, and innovation inmedical communications.​

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ISMPP Insider’s Knowledge Hub represents a central space for exploring and discovering content, new and older. Content is organized across foundational and applied themes and topics. Explore curated collections or targeted searches to view recent and archival material.
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Ethics, Integrity, & Transparency

Principles, values, and real-world considerations that guide ethical decision-making, transparency, and trust in medical publications and communications (the WHY)

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Medical Writing & Communications

Practical perspectives on writing quality, collaboration, and the day-to-day practice and craft of medical communications

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Standards, Guidelines, & Policies

Authoritative guidelines, policies, and evolving requirements that operationalize ethical and transparent practices and support consistent implementation  (the HOW)

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Innovation & Technology

Informed perspectives on emerging tools, technologies, and evolving practices shaping the future of medical communications

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Publication Strategy & Planning

Strategic approaches to planning, aligning, and delivering evidence and publications across the research lifecycle

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Professional Development & Community

Insights and experiences that support career growth, skills development, and engagement across the medical communications community

Some sections of our new ISMPP Insider blog are still a work-in-progress. Thank you for your patience as we continue to optimize the site for our community.

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