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Editor's Pick
AI-powered platforms and search engines are synthesizing peer-reviewed medical literature into actionable insights for HCPs. What are the implications for traditional information channels? Share your perspective by taking the latest What Would You Do? poll.
Hot Topics
April’s hot topic is the ISMPP Annual Meeting, of course! Visit our Hot Topics page to get ready for the event taking place on April 19th through the 22nd in Washington, DC. See you there!
Knowledge Hub
Visit ISMPP Insider’s Knowledge Hub for content across foundational and applied themes and topics. Explore curated collections or targeted searches to view recent and archival material.
Did You Know?
The first Annual Meeting of ISMPP took place in Princeton, NJ, USA on April 25-26, 2005. At that seminal event, the initial planning for the Society and a key initiative called “Driving the Value of Publications: An Integrated Approach” were launched.
In Practice
Finding Your Fit: A Guide to Industry, Agency, and Freelance Roles in Medical Communications
For professionals new to the discipline, or those considering a transition into it, understanding the career paths available is key to finding a meaningful role. This article outlines three core paths within the field in industry, agency, and freelance.
Publication Extenders: Yes, They Are Worth the Effort
Over the past several years, publication extenders, also known as enhanced publication content or digital features, have become a gold-standard enhancement to peer-reviewed journal articles. As interest has steadily increased, so has the research looking into publication extender impact, discoverability and readability…
Engagement Evolution: How Metrics and Enhanced Publication Content Shape Readership
With >1 million medical articles being published annually, HCPs can struggle to keep up to date with the ever-expanding medical literature, especially considering how little time they may have to engage with a medical publication (on average less than 2 minutes)….
From ISMPP
GenAI in Practice: Share Your Voice, Shape the Future
Artificial Intelligence (AI) is rapidly transforming the way we approach medical communications, but how are ISMPP members really using AI today? Where is AI helping the most, what barriers remain, and what do members want to learn next? These are the questions at the heart of our new GenAI in Practice: An ISMPP Member Survey on Awareness and Application, brought to you by the ISMPP AI Task Force.
Diversity and Innovation… at the 21st Annual Meeting!
The spirit of collaboration among the ISMPP community was alive and thriving at the 21st Annual Meeting of ISMPP, May 12-14, 2025, in Washington, DC.
A 101-Level Introduction of AI Terms
As artificial intelligence (AI) increasingly permeates healthcare and scientific communication, a solid grasp of AI terminology is beneficial for medical publication and communication professionals. This article developed by the ISMPP AI Task Force explains the most important terms, offering an accessible overview of key AI terms you’re likely to encounter in discussions, research, and applications related to medical publications.
What Would You Do?
Bridging Disciplines: What is the Best Path to Publishing Together?
You lead a study on environmental factors and human health, generating data that could potentially change practice. Multiple institutions and experts from diverse fields, such as environmental science, epidemiology, and public health, contributed to the study, each with different publication priorities—speed, collaboration, transparency. Now you must decide on the best approach for publishing the findings. What would you do?
Poll Results: Encore at Original-only Congress
The publication team is eager to submit an abstract to a prestigious congress, but you face a dilemma. The congress explicitly states that it accepts original content only, whereas the publication team wants to develop an abstract based on data from three previously shared abstracts/publications. As the publication lead, you need to decide on the best course of action. What would you do?
In our role as medical publication professionals, we may occasionally encounter situations in which it is not obvious how to ensure good publication practice. Have you ever wished you could consult the ISMPP membership for guidance when these situations arise? Here’s your opportunity!
What Would You Do? is a section of ISMPP Insider that presents case scenarios as an educational tool for medical publication professionals. The section provides a case scenario to ponder, and readers are invited to participate in a poll by selecting one of the listed solutions. Readers can also submit their thoughts on the scenario anonymously. The poll results, plus educational insights, are posted in a later issue for readers to digest.
New! Content Lab
About Content Lab
Content Lab is ISMPP Insider’s dedicated space for timely, relevant, and practical insights in medical communications. Content Lab features concise articles designed to inform, inspire, and spark conversation among our members.
Whether you’re looking for a quick tip or a deeper dive into the challenges and opportunities facing medical publication and communication professionals,Content Lab delivers informed perspectives, straight from ISMPP. Our goal: to beyour trusted voice for advancing best practices, integrity, and innovation inmedical communications.
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Knowledge Hub
Explore
ISMPP Insider’s Knowledge Hub represents a central space for exploring and discovering content, new and older. Content is organized across foundational and applied themes and topics. Explore curated collections or targeted searches to view recent and archival material.
Ethics, Integrity, & Transparency
Principles, values, and real-world considerations that guide ethical decision-making, transparency, and trust in medical publications and communications (the WHY)
Medical Writing & Communications
Practical perspectives on writing quality, collaboration, and the day-to-day practice and craft of medical communications
Standards, Guidelines, & Policies
Authoritative guidelines, policies, and evolving requirements that operationalize ethical and transparent practices and support consistent implementation (the HOW)
Innovation & Technology
Informed perspectives on emerging tools, technologies, and evolving practices shaping the future of medical communications
Publication Strategy & Planning
Strategic approaches to planning, aligning, and delivering evidence and publications across the research lifecycle
Professional Development & Community
Insights and experiences that support career growth, skills development, and engagement across the medical communications community