John P. Gonzalez, PhD, ISMPP CMPP™, Solanum Medical Communications Ltd.; Paul A. Petruzzi, DLitt, ISMPP CMPP™, The Lockwood Group A famous quote often attributed to Margaret Thatcher, former Prime Minister of the United Kingdom, and others should provide caution:...
Eleanor Thurtle, Annabel Griffiths, and Danielle Sheard, Costello Medical, Cambridge, UK Various challenges and conundrums are associated with strategic publication planning in rare diseases. These include how to contend with the non-traditional methods synonymous...
Gary Burd, PhD, ISMPP CMPPTM, Caudex; Aya Takemoto Tokaji, ISMPP CMPPTM ISMPP membership in Japan has been growing in recent years, underlining the increasing importance of publications planning and execution in a country with potentially unique education needs...
“The Year in Review/The Year Ahead” is designed to spotlight notable topics in 2018 and assess potential impact for the coming year. The topics were suggested by The MAP Working Group, then matched with subject matter experts. Commentary and perspective clarify each...
Yvonne E. Yarker, PhD, ISMPP CMPP™, Medicite LLC, Yardley, PA, USA On September 8, 2018, the New York Times, in collaboration with ProPublica, a nonprofit investigative journalism group, reported that a leading oncologist at Memorial Sloan Kettering Cancer Center...
Molly E. Hoke, PhD, ISMPP CMPP™ This article summarizes a robust discussion held on May 1, 2018, during a roundtable session entitled “Industry–Agency Relationship — Working as a True Team” at the 14th Annual Meeting of the International Society for Medical...
